Part of his popularity, with me at least, is that his characters all are very proficient at what they do, despite huge personal weaknesses, or as in the case of "Quigley Down Under", his ethics get in the way of his doing what he was hired to do and he becomes the enemy of some powerful criminal boss. Clearly a character flaw and something that would get in his way Big Time if he were to run for political office.
On top of all that, he is politically a libertarian and has held onto his strong opinions going against the mostly liberal tide in Hollywood. For example, he is a spokesman for the National Rifle Association. In Hollywood, where even actors who have made fortunes playing cowboys with six-shooters and cops and robbers with Glocks, are fiercely and hypocritically "Anti-Gun" he is unyielding in his stance for individual liberty over the power of the state.
He is the only man who can get away with wearing Hawaiian shirts. Magnum PI 4eva.
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