I guess all the CLEVER NAMES were taken

Too bad the truck was not a little longer or they might have been able to fit AJAX on there too. When you think of uninspired names for things, or the ROADRUNNER cartoon, you think of ACE or ACME right away. Perhaps it is because of the extreme ordinariness of their chosen name that it is so memorable. I don't think I have ever seen this combination before on a business. Combining two generic names like this multiplies the chances of uniqueness. It would be like naming a new Ben and Jerry's ice cream Plain White.